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Question from violettt

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Title: Determine and discuss the barriers facing Starbucks as they try to teach people to change their consumption habits from

    From Business: Marketing ,          

    Due on Apr. 28, 2012

    Asked on Apr. 27, 2012

Question Details
Q:

Determine and discuss the barriers facing Starbucks as they try to teach people to change their consumption habits from tea and instant coffee.

Develop an advertising campaign that not only would encourage greater coffee consumption in general, but also more demand for Starbucks. Specify key themes, copy points, and visuals.

Develop a marketing strategy for taking Starbucks into smaller Chinese cities and communities. What barriers would be faced? Could they be successful?

Discuss the demographic, cultural, and media factors that make India more attractive for Starbucks than it was 10 years ago.


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Title: The Starbucks experience

    • This tutorial hasn't been purchased yet

    • Posted Date: Jan 18, 2013 at 6:34:14 PM

    • The full tutorial is about words long

 
A:
...ile is answer. Plz check and let me know any changes...

Attachements:

Case 2 The Starbucks experience.doc  (55K)

Title: China and Starbucks

    • This tutorial hasn't been purchased yet

    • Posted Date: Mar 14, 2013 at 12:56:15 PM

    • The full tutorial is about words long

 
A:
... buying China and Starbucks  ...

Attachements:

China and Starbucks.doc  (34K)

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